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to interact in an Augmented Reality
It lets you detect objects or images (ads, flyers, logos... etc) from the real world by scanning them with your phone camera
Aaccordingly the application will display digital contents related to the scan items and you can interact with it on your mobile.
Interactions with the scanned item can be watching a related video, locating it on a map, send email, call the company, register for its web-service... etc.